/* ============================================================
   Appendix Media — shared stylesheet
   Design language carried over from the verified portfolio build:
   warm ink/paper, amber + rust accents, Archivo display / Inter body.
   ============================================================ */
:root{
  --ink:#16130f;
  --ink-2:#211c16;
  --ink-3:#2c261e;
  --paper:#f4ede1;
  --paper-2:#ece1cf;
  --amber:#e8a33d;
  --rust:#c2521e;
  --line:rgba(244,237,225,.14);
  --line-dark:rgba(22,19,15,.14);
  --max:1120px;
  --radius:18px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:'Inter',system-ui,-apple-system,'Segoe UI',Arial,sans-serif;
  background:var(--ink);
  color:var(--paper);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3,.display{font-family:'Archivo',system-ui,Arial,sans-serif;line-height:1.05;letter-spacing:-.01em}
a{color:inherit}
img,iframe{display:block;max-width:100%}
::selection{background:var(--amber);color:var(--ink)}
.skip-link{position:absolute;left:-999px;top:0;background:var(--amber);color:var(--ink);padding:.6rem 1rem;font-weight:600;z-index:100;border-radius:0 0 10px 0}
.skip-link:focus{left:0}
:focus-visible{outline:3px solid var(--amber);outline-offset:3px;border-radius:4px}
.wrap{width:min(var(--max),100% - 2.5rem);margin-inline:auto}

/* ---------- Nav ---------- */
header.site-head{
  position:sticky;top:0;z-index:50;
  background:rgba(22,19,15,.88);
  backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:.85rem 0;flex-wrap:wrap}
.brand{display:flex;align-items:center;gap:.65rem;text-decoration:none}
.brand-mark{
  width:40px;height:40px;border-radius:10px;flex:none;
  background:var(--amber);color:var(--ink);
  display:grid;place-items:center;
  font-family:'Archivo',Arial,sans-serif;font-weight:900;font-size:1.35rem;
}
.brand-text{font-family:'Archivo',Arial,sans-serif;font-weight:800;font-size:1.02rem;letter-spacing:.04em;text-transform:uppercase;line-height:1.1}
.brand-text small{display:block;font-size:.62rem;font-weight:600;letter-spacing:.28em;color:var(--amber)}
.nav-links{display:flex;gap:1.35rem;list-style:none;flex-wrap:wrap}
.nav-links a{text-decoration:none;font-size:.92rem;font-weight:500;color:var(--paper);opacity:.85;padding-bottom:.15rem;border-bottom:2px solid transparent}
.nav-links a:hover{opacity:1;color:var(--amber)}
.nav-links a.active{opacity:1;color:var(--amber);border-bottom-color:var(--amber)}
.nav-cta{
  text-decoration:none;background:var(--amber);color:var(--ink);
  font-weight:600;font-size:.9rem;padding:.55rem 1rem;border-radius:999px;white-space:nowrap;
}
.nav-cta:hover{background:var(--paper)}
@media(max-width:759px){
  .nav-links{order:3;width:100%;gap:1.1rem;padding-top:.35rem;overflow-x:auto;flex-wrap:nowrap}
  .nav-links li{flex:none}
}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.5rem;text-decoration:none;
  font-weight:600;font-size:.98rem;padding:.85rem 1.5rem;border-radius:999px;border:1px solid transparent;
}
.btn-primary{background:var(--amber);color:var(--ink)}
.btn-primary:hover{background:var(--paper)}
.btn-ghost{border-color:var(--line);color:var(--paper)}
.btn-ghost:hover{border-color:var(--amber);color:var(--amber)}
.btn-dark{background:var(--ink);color:var(--paper)}
.btn-dark:hover{background:var(--rust);color:#fff}
.btn-ghost-dark{border-color:var(--line-dark);color:var(--ink)}
.btn-ghost-dark:hover{border-color:var(--rust);color:var(--rust)}

/* ---------- Hero (home) ---------- */
.hero{position:relative;padding:3.2rem 0 3.6rem;overflow:hidden}
.hero::before{
  content:"";position:absolute;inset:-20% -10% auto;height:130%;
  background:
    radial-gradient(620px 340px at 85% 8%,rgba(232,163,61,.20),transparent 60%),
    radial-gradient(520px 300px at 8% 90%,rgba(194,82,30,.16),transparent 60%);
  pointer-events:none;
}
.hero-grid{position:relative;display:grid;gap:2.2rem}
@media(min-width:920px){.hero-grid{grid-template-columns:1.05fr .95fr;align-items:center}}
.eyebrow{
  display:inline-flex;align-items:center;gap:.5rem;
  font-size:.74rem;font-weight:600;letter-spacing:.24em;text-transform:uppercase;color:var(--amber);
  border:1px solid var(--line);border-radius:999px;padding:.4rem .85rem;margin-bottom:1.2rem;
}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--rust)}
.hero h1{font-size:clamp(2.5rem,7.2vw,4.3rem);font-weight:900;text-transform:uppercase}
.hero h1 .accent{color:var(--amber)}
.hero .promise{margin-top:1.15rem;font-size:clamp(1.02rem,2.4vw,1.2rem);color:rgba(244,237,225,.82);max-width:34rem}
.hero-actions{display:flex;flex-wrap:wrap;gap:.8rem;margin-top:1.7rem}
.hero-meta{margin-top:1.4rem;font-size:.88rem;color:rgba(244,237,225,.6)}
.video-shell{
  position:relative;border-radius:var(--radius);overflow:hidden;
  border:1px solid var(--line);background:var(--ink-2);
  box-shadow:0 30px 60px rgba(0,0,0,.45);
  transform:translateY(var(--py,0));will-change:transform;
}
.video-shell::after{content:"";position:absolute;inset:0;pointer-events:none;border-radius:var(--radius);box-shadow:inset 0 0 0 1px rgba(232,163,61,.12)}
.ratio{position:relative;width:100%;padding-top:56.25%}
.ratio iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.video-tag{
  position:absolute;left:.9rem;bottom:.9rem;z-index:2;
  background:rgba(22,19,15,.85);color:var(--paper);
  font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  padding:.35rem .7rem;border-radius:999px;border:1px solid var(--line);
}

/* ---------- Marquee strip ---------- */
.strip{background:var(--rust);color:#fff7ea;overflow:hidden;padding:.65rem 0;border-block:1px solid rgba(0,0,0,.2)}
.strip-track{display:flex;gap:2.5rem;white-space:nowrap;width:max-content;animation:strip 30s linear infinite}
.strip span{font-family:'Archivo',Arial,sans-serif;font-weight:700;font-size:.85rem;letter-spacing:.18em;text-transform:uppercase}
@keyframes strip{to{transform:translateX(-50%)}}

/* ---------- Sections ---------- */
section{padding:4.2rem 0}
.section-head{max-width:44rem;margin-bottom:2.4rem}
.kicker{font-size:.74rem;font-weight:600;letter-spacing:.26em;text-transform:uppercase;color:var(--rust);margin-bottom:.7rem}
.kicker-amber{color:var(--amber)}
.section-head h2{font-size:clamp(1.9rem,4.6vw,2.8rem);font-weight:800;text-transform:uppercase}
.section-head p{margin-top:.9rem;opacity:.85;font-size:1.03rem}
.light{background:var(--paper);color:var(--ink)}
.light .kicker{color:var(--rust)}

/* ---------- Inner page head ---------- */
.page-head{position:relative;padding:3.4rem 0 2.6rem;overflow:hidden}
.page-head::before{
  content:"";position:absolute;inset:-30% -10% auto;height:150%;
  background:
    radial-gradient(620px 320px at 88% 0%,rgba(232,163,61,.18),transparent 60%),
    radial-gradient(520px 280px at 4% 100%,rgba(194,82,30,.14),transparent 60%);
  pointer-events:none;
}
.page-head .wrap{position:relative}
.page-head h1{font-size:clamp(2.3rem,6.4vw,3.6rem);font-weight:900;text-transform:uppercase;max-width:14em}
.page-head h1 .accent{color:var(--amber)}
.page-head p.lede{margin-top:1.1rem;font-size:clamp(1rem,2.3vw,1.16rem);color:rgba(244,237,225,.82);max-width:38rem}

/* ---------- Problem / who it's for (home) ---------- */
.who-grid{display:grid;gap:2rem}
@media(min-width:860px){.who-grid{grid-template-columns:1fr 1fr;align-items:start}}
.pain{
  background:var(--ink);color:var(--paper);border-radius:var(--radius);padding:2rem;
  border-left:6px solid var(--amber);
}
.pain blockquote{font-family:'Archivo',Arial,sans-serif;font-size:clamp(1.3rem,3.4vw,1.7rem);font-weight:700;line-height:1.3}
.pain figcaption{margin-top:1rem;font-size:.9rem;color:rgba(244,237,225,.65)}
.audience-list{list-style:none;display:grid;gap:.7rem}
.audience-list li{
  background:#fffdf8;border:1px solid var(--line-dark);border-radius:12px;
  padding:.95rem 1.15rem;font-weight:600;display:flex;gap:.7rem;align-items:center;
}
.audience-list li::before{content:"";width:9px;height:9px;flex:none;border-radius:2px;background:var(--rust);transform:rotate(45deg)}

/* ---------- Cards (capabilities / why) ---------- */
.cap-grid{display:grid;gap:1rem;grid-template-columns:1fr}
@media(min-width:640px){.cap-grid{grid-template-columns:1fr 1fr}}
@media(min-width:980px){.cap-grid{grid-template-columns:repeat(4,1fr)}}
.cap{
  background:var(--ink-2);border:1px solid var(--line);border-radius:var(--radius);
  padding:1.5rem 1.3rem;transition:transform .25s ease,border-color .25s ease;height:100%;
}
.cap:hover{transform:translateY(-4px);border-color:rgba(232,163,61,.5)}
.cap .num{font-family:'Archivo',Arial,sans-serif;font-weight:900;color:var(--rust);font-size:.95rem;letter-spacing:.1em}
.cap h3{margin:.6rem 0 .45rem;font-size:1.12rem;font-weight:700}
.cap p{font-size:.92rem;color:rgba(244,237,225,.72)}
.light .cap{background:#fffdf8;border-color:var(--line-dark)}
.light .cap p{color:rgba(22,19,15,.72)}

/* ---------- Offer teaser cards (home) ---------- */
.tier-grid{display:grid;gap:1.2rem;grid-template-columns:1fr}
@media(min-width:860px){.tier-grid{grid-template-columns:repeat(3,1fr)}}
.tier-card{
  background:var(--ink-2);border:1px solid var(--line);border-radius:var(--radius);
  padding:1.8rem 1.6rem;display:flex;flex-direction:column;gap:.85rem;height:100%;
  transition:transform .25s ease,border-color .25s ease;
}
.tier-card:hover{transform:translateY(-4px);border-color:rgba(232,163,61,.5)}
.badge{
  align-self:flex-start;font-size:.68rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;
  padding:.35rem .7rem;border-radius:999px;border:1px solid var(--line);color:var(--amber);
}
.badge-rust{color:#f0b48a;border-color:rgba(194,82,30,.55)}
.tier-card h3{font-size:1.55rem;font-weight:800;text-transform:uppercase}
.tier-card .tier-sub{font-weight:600;color:var(--amber);font-size:.98rem;margin-top:-.5rem}
.tier-card p{font-size:.95rem;color:rgba(244,237,225,.75)}
.tier-card .tier-link{margin-top:auto;padding-top:.4rem;font-weight:600;text-decoration:none;color:var(--amber)}
.tier-card .tier-link:hover{color:var(--paper)}

/* ---------- Case study ---------- */
.case{
  background:linear-gradient(160deg,var(--ink-2),var(--ink-3));
  border:1px solid var(--line);border-radius:calc(var(--radius) + 6px);
  padding:2.2rem clamp(1.3rem,4vw,3rem);
}
.case-top{display:grid;gap:1.6rem}
@media(min-width:860px){.case-top{grid-template-columns:1.2fr .8fr}}
.case h3{font-size:clamp(1.6rem,4vw,2.3rem);font-weight:800;text-transform:uppercase}
.case .sub{color:var(--amber);font-weight:600;margin:.4rem 0 1rem}
.case p{color:rgba(244,237,225,.85)}
.verdict{
  background:rgba(232,163,61,.1);border:1px solid rgba(232,163,61,.35);
  border-radius:var(--radius);padding:1.6rem;align-self:start;
}
.verdict blockquote{font-family:'Archivo',Arial,sans-serif;font-size:1.45rem;font-weight:800;line-height:1.25;text-transform:uppercase}
.verdict figcaption{margin-top:.8rem;font-size:.88rem;color:rgba(244,237,225,.65)}
.deliver{list-style:none;display:grid;gap:.55rem;margin-top:1.6rem;grid-template-columns:1fr}
@media(min-width:640px){.deliver{grid-template-columns:1fr 1fr}}
.deliver li{padding-left:1.4rem;position:relative;color:rgba(244,237,225,.88);font-size:.98rem}
.deliver li::before{content:"";position:absolute;left:0;top:.52em;width:8px;height:8px;background:var(--amber);border-radius:2px;transform:rotate(45deg)}
.case-links{display:flex;flex-wrap:wrap;gap:.8rem;margin-top:2rem}

/* ---------- Watch the work ---------- */
.watch-grid{display:grid;gap:1.2rem}
@media(min-width:760px){.watch-grid{grid-template-columns:1fr 1fr}}
.watch-card{background:#fffdf8;border:1px solid var(--line-dark);border-radius:var(--radius);overflow:hidden;height:100%}
.watch-card .ratio{background:#000}
.watch-card figcaption{padding:.9rem 1.1rem;font-weight:600;font-size:.95rem;color:var(--ink)}
.reel-grid{display:grid;gap:1rem;margin-top:1.2rem;grid-template-columns:1fr}
@media(min-width:640px){.reel-grid{grid-template-columns:repeat(2,1fr)}}
@media(min-width:980px){.reel-grid{grid-template-columns:repeat(3,1fr)}}
.reel{
  text-decoration:none;border-radius:var(--radius);padding:1.4rem 1.3rem;
  background:linear-gradient(150deg,#241a12,#3a2317 55%,#5a2c14);
  color:var(--paper);display:flex;flex-direction:column;gap:1.4rem;min-height:150px;height:100%;
  border:1px solid rgba(22,19,15,.3);transition:transform .25s ease;
}
.reel:hover{transform:translateY(-4px)}
.reel .play{
  width:46px;height:46px;border-radius:50%;background:var(--amber);color:var(--ink);
  display:grid;place-items:center;font-size:1rem;padding-left:3px;flex:none;
}
.reel strong{font-family:'Archivo',Arial,sans-serif;font-size:1.05rem;line-height:1.25}
.reel span{font-size:.85rem;color:rgba(244,237,225,.7)}
.reel .reel-foot{margin-top:auto}

/* ---------- Offer tiers ---------- */
.tier-block{
  background:var(--ink-2);border:1px solid var(--line);border-radius:calc(var(--radius) + 6px);
  padding:2.2rem clamp(1.3rem,4vw,3rem);margin-bottom:1.6rem;
}
.tier-head{display:flex;flex-wrap:wrap;gap:.8rem 1.2rem;align-items:center;margin-bottom:.6rem}
.tier-head .t-num{font-family:'Archivo',Arial,sans-serif;font-weight:900;color:var(--rust);font-size:1.05rem;letter-spacing:.1em}
.tier-block h2{font-size:clamp(1.8rem,4.4vw,2.6rem);font-weight:800;text-transform:uppercase}
.tier-block .tier-sub{color:var(--amber);font-weight:600;font-size:1.05rem;margin-bottom:1rem}
.tier-block .tier-lede{color:rgba(244,237,225,.85);max-width:46rem}
.inc{list-style:none;display:grid;gap:.55rem;margin-top:1.6rem;grid-template-columns:1fr}
@media(min-width:640px){.inc{grid-template-columns:1fr 1fr}}
.inc li{padding-left:1.4rem;position:relative;color:rgba(244,237,225,.88);font-size:.98rem}
.inc li::before{content:"";position:absolute;left:0;top:.52em;width:8px;height:8px;background:var(--amber);border-radius:2px;transform:rotate(45deg)}
.tier-foot{
  margin-top:2rem;padding-top:1.4rem;border-top:1px solid var(--line);
  display:flex;flex-wrap:wrap;gap:1rem;align-items:center;justify-content:space-between;
}
.price-line{font-family:'Archivo',Arial,sans-serif;font-weight:700;font-size:1.02rem;color:var(--paper)}
.price-line em{color:var(--amber);font-style:normal}

/* ---------- Steps (offer: how it starts) ---------- */
.steps-grid{display:grid;gap:1rem;grid-template-columns:1fr}
@media(min-width:860px){.steps-grid{grid-template-columns:repeat(3,1fr)}}

/* ---------- People (about) ---------- */
.people-grid{display:grid;gap:1.2rem;grid-template-columns:1fr}
@media(min-width:760px){.people-grid{grid-template-columns:1fr 1fr}}
.person{
  background:#fffdf8;border:1px solid var(--line-dark);border-radius:var(--radius);
  padding:2rem;height:100%;
}
.person .p-role{font-size:.74rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--rust)}
.person h3{font-size:1.6rem;font-weight:800;margin:.55rem 0 .7rem}
.person p{color:rgba(22,19,15,.78);font-size:.98rem}

/* ---------- Contact ---------- */
.contact-grid{display:grid;gap:1.2rem;grid-template-columns:1fr}
@media(min-width:860px){.contact-grid{grid-template-columns:repeat(3,1fr)}}
.contact-card{
  background:var(--ink-2);border:1px solid var(--line);border-radius:var(--radius);
  padding:1.8rem 1.6rem;display:flex;flex-direction:column;gap:.85rem;height:100%;
}
.contact-card h3{font-size:1.25rem;font-weight:800;text-transform:uppercase}
.contact-card p{font-size:.95rem;color:rgba(244,237,225,.72)}
.contact-card .card-action{margin-top:auto;padding-top:.4rem}
.mail-inline{
  font-family:'Archivo',Arial,sans-serif;font-weight:800;font-size:1.08rem;color:var(--amber);
  text-decoration:none;border-bottom:3px solid var(--rust);padding-bottom:.12rem;word-break:break-all;
}
.mail-inline:hover{color:var(--paper)}
.social-row{display:flex;flex-wrap:wrap;gap:.7rem}

/* ---------- CTA band ---------- */
.cta-band{background:var(--ink);padding:4.5rem 0;border-top:1px solid var(--line)}
.cta-band .kicker{color:var(--amber)}
.cta-band h2{font-size:clamp(2rem,5.5vw,3.2rem);font-weight:900;text-transform:uppercase;max-width:15em}
.cta-band h2 .accent{color:var(--amber)}
.cta-band p{margin-top:1rem;color:rgba(244,237,225,.75);max-width:32rem}
.mail{
  display:inline-block;margin-top:1.6rem;text-decoration:none;
  font-family:'Archivo',Arial,sans-serif;font-weight:800;
  font-size:clamp(1.2rem,4.5vw,1.9rem);color:var(--amber);
  border-bottom:3px solid var(--rust);padding-bottom:.15rem;word-break:break-all;
}
.mail:hover{color:var(--paper)}
.cta-actions{display:flex;flex-wrap:wrap;gap:.8rem;margin-top:1.6rem}

/* ---------- Footer ---------- */
footer.site-foot{background:var(--ink);border-top:1px solid var(--line);padding:2.6rem 0 2.2rem}
.foot-top{display:flex;flex-wrap:wrap;gap:1.4rem 2.5rem;justify-content:space-between;align-items:flex-start}
.foot-brand p{margin-top:.55rem;font-size:.9rem;color:rgba(244,237,225,.6);max-width:20rem}
.foot-nav{list-style:none;display:flex;flex-wrap:wrap;gap:.5rem 1.4rem}
.foot-nav a{text-decoration:none;font-size:.92rem;font-weight:500;opacity:.85}
.foot-nav a:hover{opacity:1;color:var(--amber)}
.foot-social{display:flex;gap:1.2rem}
.foot-social a{text-decoration:none;font-size:.92rem;font-weight:600;color:var(--amber)}
.foot-social a:hover{color:var(--paper)}
.foot-row{
  margin-top:2.2rem;padding-top:1.3rem;border-top:1px solid var(--line);
  display:flex;flex-wrap:wrap;gap:.6rem 1.5rem;justify-content:space-between;
  font-size:.85rem;color:rgba(244,237,225,.55);
}
.foot-row a{color:var(--amber);text-decoration:none}
.foot-row a:hover{color:var(--paper)}

/* ---------- Reveal animation ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  .strip-track{animation:none}
  .video-shell{transform:none}
}